Tag Archives: Destination Canada

Today, the Honourable Mélanie Joly, Minister of Economic Development and Official Languages announced the appointment of Marsha Walden as Destination Canada’s President and Chief Executive Officer. “On behalf of the Board of Directors of Destination Canada, I am pleased to welcome Marsha Walden as our new President and CEO. Marsha is a well-respected and trusted member of the ‘Team Canada’ ...

Coinciding with the National Tourism Week, the Federal Tourism Marketing Agency, Destination Canada made a significant announcement on May 31, 2020 for the tourism industry. Shifting the focus to domestic tourism, Destination Canada decided for new partnership with the provinces and territories to enable locally-led tourism marketing programs encouraging Canadians to discover their “Own Backyard.” It will be investing $30 ...

Destination Canada today formally unveiled to the world its new consumer brand “Canada. For Glowing Hearts.”  during Rendezvous Canada 2019. Sharing with the audience about evolution of this new brand, David F. Goldstein, President and CEO, Destination Canada said “We worked with our agency to uncover a distinctive, ownable brand positioning for Canada that reflects travelers’ perspectives today.” He further ...